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Jun 9B2B CFO

Why I Do

Jun 9B2B CFO
Married Couple Holding Hands

Recently, my son got married and said I Do. We had a great time with family and friends as well as meeting many others from the bride’s family. I’m proud to have a new daughter-in-law added to the family.

I’ve been blessed with a marriage that’s lasted 36 years and going strong. But, getting back to business, let me explain further Why I Do what I do.

I recently came back from the B2B CFO® annual Partners’ Meeting – the one time of the year when nearly all 200+ partners get to talk face-to face.  We have a newly updated website and have created video that explains Why we do what we do. Does our Why benefit You?

If you haven’t seen Simon Sinek’s Ted Talk or read his book “Start with Why“. I highly recommend doing so. Sinek talks about how the most successful people and companies understand the core values and beliefs that drive them. He notes, “working hard for something we don’t care about is called stress. Working hard for something we love is called passion.”  And, he says, people hire you not because of what you do but because of why you do it.

I realized that I’ve spent most of my time talking about What I do and How and I do it, and rarely about Why I do what I do.

Over my career, I have always had a desire to see others succeed.  When I was a store manager at McDonald’s, my greatest thrill was seeing assistant managers promoted. As a manager and supervisor at KPMG, I really enjoyed teaching the new hires and new supervisors about auditing and helping the owner with their business – not just performing an audit. Over the past six years, I have had the joy of consulting with owners on how to improve their business and break free from being chained to the business. I completed training to become a Certified Integrity Coach and helped coach new partners in the firm. All in a desire to see others succeed at their passion.

As my practice grows and evolves, I am now focused on not just improving the business, but helping the owner transition from their business to their next steps in life. It’s not just about running the business, but enjoying the fruits of the labor.

Yes, I can project cash flows, produce and interpret monthly financials, negotiate with banks, draft business plans, strengthen infrastructures, develop transition and exit plans, and on and on. That’s the What. The Why?  Everything I do I do to see others succeed. Shall we have a conversation about how I can help make you and your business more successful?

 

© B2B CFO® 2014

photo credit: I DO via photopin (license)

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