About Jeff Farren
Jeff is a creative, energetic leader of high-growth companies. He has a proven track record as both a CEO and CFO, with over 26 years of experience with small and medium-sized companies. Jeff began his career in commercial lending where he specialized in acquisition financing and management buyouts of privately held middle-market companies. His goal is to use his passionate leadership style, superior communication and company building skills to assist business owners increase the value of their own enterprises. He helps CEOs leverage the most valuable resource: time.
Jeff’s industry background includes investment real estate, property management, construction management, financial services, loan underwriting and servicing, property/casualty insurance, collection agency, home improvement and repair services, travel and hospitality, in-bound and out-bound call centers and customer service, commercial and residential real estate development, commercial mortgage brokerage, asset-based lending, commercial banking, manufacturing and distribution.
As a veteran CEO, Jeff serves business owners as a trusted and valuable advisor by drawing on his own experience as well as his financial skills; he has walked in their shoes and understands the demands on their time and resources. Jeff assists the CEO by developing strategic and tactical plans and following through to monitor the execution by the company. Jeff achieves this via successful business process design, financial tools, and methodologies supporting continuous improvement.
Especially during a challenging economy, CEOs need to focus on three priorities:
- Core business and most profitable activities
- Cash Flow to fund operations
- Access to Capital for growth
Jeff advises his clients by providing the CEO with a prism to view the core business and to allow him or her and the other operational leaders to focus their energy in the most productive “front-line” areas. Jeff then leads the “staff” functions of financial reporting, forecasting and analysis to ensure the company has improved cash flow plus continuous and professionally managed access to capital.
Areas of expertise include:
- Experienced Serial Entrepreneur
- Leadership of High Growth Companies
- Capital Raising, including Private Placements of Unregistered Securities
- Bank and Lender Relationship Management
- Investor Relations
- Strategic Planning
- Business Plan Creation and Execution
- Financial Reporting, designing processes to improve timeliness and accuracy
- Financial Metrics and Gap Analysis
- Financial Forecasting and Modeling
- Annual Budget Creation
- Cash Management
- Management of Tax Engagements by outside CPAs
- Resource Allocation
- Sales-Force Planning, Training and Management
- Management of IT and HR functions
- Position Profiling and Hiring of Finance and Accounting Professionals
- Staff Training and Development
- Team Building and Incentive Compensation Plan Creation
- Risk Management
- Insurance Procurement
- Asset-based lending structures and transactions
- Acquisitions, roll-ups and related financing
- Call Center Management and Metrics
Jeff has earned two degrees in Finance. He received a BS in Finance from the Indiana University – Kelly School of Business in 1985, and a Master of Business Administration with a Specialization in Finance from the University of Chicago – Booth School of Business in 1990.
Jeff and his wife, Cindy, have five children and one grandson. In his spare time, he enjoys spending time with his family, attending sporting events, and coaching baseball.
- University of ChicagoBooth School of Business
MBA with Specialization in Finance
- Indiana UniversityKelley School of Business
BS in Finance
- Chief Financial Officer (CFO) Network
- Association for Financial Professionals of Indiana
Articles by Jeff Farren
- Add Millions to Your Business Value with One Powerful Technique
- The Anatomy of a Successful Exit
- Thinking Vs. Doing: The Owner’s Dilemma
- The Downside of Selling Someone Else’s Product
- Is Recurring Revenue in your Value Creation Toolbox?
- Increasing Company Value | Market Share vs. Addressable Market
- Business Dashboard: 7 Mistakes to Avoid
- Business Dashboard: 5 Best Practices
- Why Should I Use a PEO?
- Where Do You Want to Go?
- How to Protect Your Secret Sauce
- Next Seminar in my Series
- Do You Have an Employee Manual?
- Increasing the Value of Your Business
- Viewing Your Future Buyer as a Customer
- A Seller’s Market
- Finding Your Why: Make a Decision
- Jeff Farren’s Interview on Hoosier Hometown Heroes
- Exit Strategy: Focus and Be a Finder
- Designing a Business Dashboard
- Maximizing the Value of Your Company’s Human Capital
- Event Recap: Laying the Groundwork for a Successful Exit
- Is Your Team Enabling or Hindering Company Growth
- Announcing My New Educational Seminar Series
- Does Our WHY Benefit You?
- My Interview on the Zipline
- Startups: Growth Can Be Painful Without Preparation
- How Baseball Makes You a Better Leader
- 5 Steps to Hiring the Right Sales Person
- Be An Inspiring Leader
- 3 Reasons Your Business Exit Can Fail
- 7 Steps to Better Pre-Call Planning
- How to Build Your Dream Team
- Clint Hurdle Leadership Strategies from Manager of Year
- Financial Prosperity in 2014
- Why Hiring Your Competitor’s Sales People May Not Be the Best Idea
- The Coming Small Business Exodus
- What Is Your Exit Strategy?
- Jerry L. Mills Named Among Top 5 Finalists of the Middle Market Thought Leader Award
- Why Should I Bother Valuing My Business?
- Why The Competition Isn’t Your Business Enemy
- Why Growing Your Business Is All About Perspective
- Creating a Company That Is a Cash Flow Generating Machine Is the First Step in Successfully Exiting Your Business
- Business Owners Should Apply The 80/20 Rule of Time Management
- Minimizing Distractions in the Process of Selling Your Company
- How to Build a Company That Will Sell for Big Money
- Tips for Boomers Ready to Sell their Business to Enter Retirement
- Intentional Networking is A Best Practice
- Running for the Exits
- The High Cost of Bad Bookkeeping!
- B2B CFO® Issues Call for Nominations for the "Smart 25 Awards™"
- Typical Business Loses 5% of Annual Revenues to Fraud. Adopt Fraud Prevention Measures Now.
- 5 Reasons Your Boss is Clueless
- 5 Easy Ways to Make Employees More Productive
- A Client Success Story: Why your Balance Sheet is Important
- Every Company Needs a CFO – Why?