Does Our WHY Benefit You?

I am very passionate about what we get to do at B2B CFO® because it is truly about helping business owners as individuals. We are here during our clients’ successes as well their struggles. Last week, I was at our national partner meeting for B2B CFO®and I was moved by one of our partners, Ken Saddler, and his story about helping a family transition out of their business during a very difficult and trying personal time. Ken’s story wasn’t about dollars and cents or strategies and tactics. It was about helping his clients in their darkest hour. Along the way, he became much more than their CFO: He became their friend and trusted adviser.

I want to share something with you. At the conference, our firm produced a video inspired by Simon Sinek’s Start With Why to assist all of us in conveying the message of why we do what we do. We are proud to be the first firm (that we know of) to have a why video for our company and all of the partners collectively.

© B2B CFO® 2014

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